Marketing Workshop

Strategic Marketing - How To Build A Competitive Advantage

Today, marketing is a line position focused on creating revenue by making and implementing strategic decisions that drive corporate performance.

In this workshop we will focus on the key marketing strategies that will maximize your marketing Return on Investment (ROI).

What You Will Learn . . .

How to turn marketing into a profit center

5 action steps to position your strength against established competitive brands

How to set up a marketing scorecard to align the marketing department’s objectives with the corporate objectives

How to prototype markets and buyers to increase success

How to name and brand new product and service offerings to increase buyer’s acquisition

How to position yourself as thought leader to increase inbound leads for the sales team

3 steps to calculate marketing return on investment so management believes you

6 value positioning options for products and services

How to use price proportionality to increase new product and service success

. . . and much more.

What You Get . . .

* Proven tips and techniques

* Step by step action plans

* Seminar workbook

* 1 1/2 to 2 hour workshop by seasoned specialist

* 30 days email coaching support

Register For Your Workshop Today . . .

* Schedule Onsite or Tele Seminar workshops

* Call 800-627-6512


About Our Workshop Speaker

Dennis Sommer is the founder and CEO of Executive Business Advisers, a management consulting firm specializing in sales and profit improvement. He helps CEO’s maximize sales and profit growth by integrating their strategy, sales and marketing into one focused revenue generation process. www.executivebusinessadvisers.com.

Dennis is a successful entrepreneur, management consultant and business leader. Since 1985 he has started 2 successful growth focused companies. He has also held executive positions in sales, business development, operations and information technology.

Dennis is a highly sought after author, keynote and seminar speaker on sales, leadership and business best practices www.dennissommer.com .