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How
To Build A Great Company Culture
By Dennis Sommer (www.dennissommer.com)
Being better, faster, and cheaper is no longer good enough
to give you an advantage over your competitors. The one
thing that can give your company that elusive, sustainable
competitive advantage is your corporate culture. Start
building a positive corporate culture today.
Your competitors can duplicate everything you do. Your
technology, pricing, quality, volume, etc. but they can
not duplicate your culture. As proof, take a look at Southwest
Airlines.
Virtually all of Southwest Airlines competitors have tried
to duplicate their success. After all, there is not much
magic to not feeding your customers, providing virtually
no services, flying only short hauls, charging low fares,
etc. Yet no one has been able to replicate their success.
Not even one airline has been able to achieve the "triple
crown" of airlines; on-time arrival, fewest bags
lost, and highest customer satisfaction. Yet Southwest
Airlines has been able to achieve it many times over.
Why? Because the corporate culture of fun and personal
responsibility is priority one.
If you want to build a positive corporate culture, your
executive team and employees must make these commitments:
* Give the credit to someone else
* Listen more and talk less
* Keep you eye more on the Long Term and less on the Short
Term
* Tell team members more than what they want to know
* Create desire instead of fear
* Treat every employee like a volunteer
* Speak from the heart, instead of from the head
* Focus more on customer service and less on the bottom
line
* Invest in team members so they can become the best they
can be
* Share the mission, vision and core values at least six
times per day
* Trust customers and team members until they prove you
wrong
* Build on people's strengths and accept their weaknesses
* Manage by appreciation instead of by exception
* Push decision making down to the lowest level
* Catch others doing things almost right
* Lead more and manage less
* Publicly admit your mistakes
* Ask more and assign less
* Make work FUN !
Remember, 80% of your success comes from your people.
About The Author
- Dennis Sommer
 Dennis
Sommer is the founder and CEO of Executive Business Advisers,
a management consulting firm helping senior executives
maximize both sales and profit growth. Dennis specializes
in strategic planning, sales, marketing and operations
performance improvement.
Dennis is a highly
sought after author, keynote and seminar speaker on
sales, leadership and business best practices.
Contact Dennis at www.executivebusinessadvisers.com
or www.dennissommer.com
.
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