Critical
Communication Skills You Must Have
By Dennis Sommer (www.dennissommer.com)
Do want to be known as "The Expert" or "The
Guru"? Do you want to advance your career and income?
If you answered yes to both of these questions then you
need to become a “Top Performer” in your profession.
Whether you are now a Manager, Executive, Consultant,
Sales or Service Specialist, then Communication skills
will be one of the keys to your success. Experience and
knowledge in your area of specialty may make you an above
average performer, but to be a “Top Performer”
start implementing the following 5 Communication skills
and action items today.
Top performers are successful by being honest, respecting
a clients intelligence and focusing all their energies
on how to make a difference in a clients life. After reviewing
the following “Top Performer” Communication
skills and action items, you will know how to be more
effective, efficient, and successful.
Improve written, verbal,
and listening skills to get your meaning across to key
decision makers.
1. Always tell your customer why they should buy/use
your offering. Use plain English (no technical terminology)
and describe the benefits. Example, “Produce a
widget in ½ the time” or “Services
are performed in ½ the time and at ½ the
cost”.
2. Listen naively instead of defending and debating.
By keeping an open, unbiased mind and keeping the customer
talking, provides valuable information that can be addressed
in the future.
3. Customers will better understand information if told
as a story. Instead of showing and describing numbers,
statistics and technical points, tell them a story about
customer experiences with the offering, how they used
it, and the value they received.
4. You have a 50% greater chance of success by translating
raw data into simple words, knowledge, and wisdom that
customers can use to make smart decisions. Turn raw
data into a story.
5. Highlight how easy your offering is to use.
About The Author
- Dennis Sommer
 Dennis
Sommer is the founder and CEO of Executive Business Advisers,
a management consulting firm helping senior executives
maximize both sales and profit growth. Dennis specializes
in strategic planning, sales, marketing and operations
performance improvement.
Dennis is a highly
sought after author, keynote and seminar speaker on
sales, leadership and business best practices.
Contact Dennis at www.executivebusinessadvisers.com
or www.dennissommer.com
.
|
